Tag Archives: connected marketing week

How to blog effectively with Lee Sherman, Intuit, at Connected Marketing Week, San Francisco 2010

Anna Marie Virzi, ClickZ, interviews Lee Sherman, Intuit, at Connected Marketing Week, ClickZ Blogworks Forum, San Francisco, 2010 on the subject of how do you guide an army of bloggers. Lee says Mint.com integrates an editorial approach towards its blogs, bringing many outside voices and creating an online magazine. Lee says his company’s blogs incorporate … Continue reading

San Francisco media buyers discuss new IAB certification guidelines at Connected Marketing Week

Some of San Francisco’s top media buyers talk about the significance of the new IAB guidelines at Connected Marketing Week in San Francisco, 2010. Matthew Boyd, SVP, Western Sales, ValueClick, stressed the importance of the recent IAB announcement of the first 16 ad networks to commit to the certification process for the quality assurance guidelines … Continue reading