Tag Archives: 2010
Holistic SEM with SEMPO president, Chris Boggs, at SES Chicago 2010
Anne Kennedy, Beyond Ink, interviews Chris Boggs, Rosetta, and SEMPO president, at SES Chicago 2010 on the subject of holistic SEM. Chris says when it comes to deploying content across the Internet, it is very important for a brand to consider content as including not just text but images, video, graphics, etc…Chris uses the analogy … Continue reading
VeriSign, Inc. demonstrates seal and search at SES San Francisco 2010
Jamie O’Donnell, SEO-PR, interviews Tim Callan, VeriSign, on the exhibition floor at SES San Francisco 2010. This was VeriSign’s first time exhibiting at SES. Tim says VeriSign wanted to connect with a large set of website marketers who are focused on making their websites more successful by increasing the performance and KPI of their website. … Continue reading
Building trust online with Tim Ash, SiteTuners, at SES San Francisco 2010
Tim Ash, SiteTuners.com and landing page expert, delivers keynote address at SES San Francisco 2010. Watch excerpts of Tim Ash discussing the four pillars of building trust online. For more information about SiteTuners.com, please visit: www.sitetuners.com For more information about speaking at SES, please visit: www.searchenginestrategies.com Related Blogs param name='wmode' value='transparent' not working in IE7/8 … Continue reading
How to blog effectively with Lee Sherman, Intuit, at Connected Marketing Week, San Francisco 2010
Anna Marie Virzi, ClickZ, interviews Lee Sherman, Intuit, at Connected Marketing Week, ClickZ Blogworks Forum, San Francisco, 2010 on the subject of how do you guide an army of bloggers. Lee says Mint.com integrates an editorial approach towards its blogs, bringing many outside voices and creating an online magazine. Lee says his company’s blogs incorporate … Continue reading
NHLPA on how to collaborate with digital marketers and IT professionals at SES Toronto 2010
Tracy Falke, Freestyle Interactive, interviews Casey Rovinelli, Director of Marketing for the National Hockey League Players Association on the subject of how to improve collaboration between IT and marketing departments. Casey says digital marketers need a close, solid relationship with IT more than ever because of the rapid change within the Internet industry. People, the … Continue reading
Meaningful online marketing metrics with Richard Zwicky, Eightfold Logic at SES Toronto 2010
Bryan Eisenberg, professional speaker and best-selling author, interviews Richard Zwicky, Eightfold Logic, on the panel topic, meaningful SEM metrics at SES Toronto, 2010. Richard says when trying to understand and evaluate key metrics in paid search you need to look through the entire value-chain. The challenges of the changing marketplace make it difficult for online … Continue reading